Beauty Industry

Ulta’s Annual Cut-A-Thon to Benefit BCRF

The retailer is attempting to beat the number of haircuts done in its salons at its 2012 event.

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By: Jamie Matusow

Editor-in-Chief

It’s Breast Cancer Awareness Month, and throughout October Ulta is supporting the Breast Cancer Research Foundation (BCRF) with fund-raising events and promotions.

The Salon at Ulta Beauty’s Cut-A-Thon will take place October 13th, 11 am – 6 pm. There is a salon in each of ULTA Beauty’s 609 stores across the country and more than 2000 ULTA Salon stylists will participate by offering a cut, shampoo and style for a minimum suggested donation of $10 to BCRF.

In 2012, ULTA Beauty stylists performed more than 23,000 haircuts during the Cut-A-Thon and they are aiming to beat that record this year.

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